Below are some of the social media posts that I created throughout the years. Most of social media posts I made began as requests from various directors and committees with their own requirements and preferences. UVSA Tet Festival 2025 required me to update the layout when we were close to the event because of the layout change from square to a vertical rectangle layout for Instagram because most of our social media marketing focuses on Instagram and Facebook. The leaders of 2025 also requested to do something minimal and modern that used some styles/inspiration from old Vietnamese posters.
Problem: Creating a style and format that the inexperienced volunteers in the graphic design team could easily follow. The format and styles should also be open for volunteers with more design experience to develop something more comprehensive. Some social media posts would also need to be customized to follow what certain committees need such as the Miss Vietnam of Southern California (MVSC) committee because they have their own unique branding, colors, and team. Each year also has its own unique style and art direction that I worked with the chairs and directors throughout the whole preparation period for the festival.
Solution: Consistent communication with chairs, directors, marketing committee, and graphic design team members to complete various social media posts. I also had the opportunity to create some social media posts with some examples below.
These designs were created to advertise the major entertainment events that UVSA Tet Festival committees have planned.
Problem: The was a requirement that the performer photos had to be grouped together and sized based on how big their performances would be. Some performers had varying timelines when they would be able to provide us with their photos, so we had to leave space to account for them. There was also the additional challenge of some performers having limited and not as ideal photos. The schedule at the bottom of the poster also had a chance of changing that had to be accounted for when creating the layout for the poster.
Solution: I created a process where I had a rough layout of what everything would look like that I would attach with each draft for the entertainment committee to review. I also helped them create a list of guidelines they could send to each performer to make sure we could get the best photo options. Some of these guidelines included mentioning various file formats, asking for photos they personally or their agency paid for, and different poses that would work because a pose like laying down would make it more difficult for the vision the entertainment committee had for the poster.
The Minh Tuyet special performance announcement post was unique in that she had to be scheduled on a different date from the other concerts, so we had to make a post that followed the style that we were going with for 2023 as well as create something that would be good for Minh Tuyet to show off to her fans that she will be performing and at what time. Minh Tuyet is a Vietnamese-American pop signer and is known as the Vietnamese Pop Princess.
