UVSA Summit 2021:
A New Chapter in Bloom

Overview on my time as a graphic designer for UVSA Summit 2021 for the Marketing & Media Committee which included developing the branding, create social media posts, establish templates for Google Slides and Zoom backgrounds.

The main challenge for this event was that this was the first out of the few summit events that UVSA has hosted for this region. I had to solve the problem of how a "UVSA Summit" should look like and how to make it so that future summits and their themes could fit into this framework if people in the future decided to use parts of what we are doing.

I developed all of the branding which included the logo, fonts, colors, art style, icons, and art direction. I helped train the other graphic designer that was new to designing professionally. Some projects involved creating graphics for social media posts, Zoom backgrounds, Google Slides templates, t-shirt design, and helped with the live Instagram Story posting during the event. I also provided the branding and design input that was needed in the marketing strategy such as how we should format what was shown on social media to connect to our audience.

The logo was created with modularity in mind. The book and lotus part of the logo can be replaced to fit with the new theme that UVSA chooses for future UVSA Summit events. The decorative artwork will also change with the new theme too.