Kidder Mathews

Marketing, Graphic Design, Illustration, Photo Editing, Layout Design

Overview & Challenges

Kidder Mathews is a commercial real estate brokerage company that has multiple offices across the West Coast. The Orange County office in Irvine, CA includes brokers that specialize in various types of real estate including industrial, office, retail, land investment, capital markets, and tenant representation. Title change from Marketing Assistant to Marketing Coordinator at the beginning of 2022.

The main challenge is that we support all of the brokers/real estate agents individually because each broker is technically their own separate business. This results in us working to create proposals and marketing materials for each individual broker and brokerage teams.

My Contributions

Designed proposals and marketing materials for both major and local commercial real estate brokerage project requests (e.g. flyers, offering memorandums, maps, presentations, proposals, social media posts, eblasts). Created icons for use in marketing materials and proposals. Helped brokers setup social media posts.

Assisted with corporate marketing projects: updated corporate research market reports, worked on major marketing and proposal projects, helped with updating vectorized maps to current brand styles.

Kidder Mathews

Marketing Assistant

September 2019 - January 2022

Marketing Coordinator

January 2022 - Current

Marketing Assistant to Marketing Coordinator beginning of 2022. Marketing strategy, design, and project management for proposals and marketing materials in national and local commercial real estate brokerage (e.g. flyers, offering memorandums, maps, presentations, proposals, social media posts, eblasts). Assist with corporate marketing projects and market reports as needed.

Skills and programs used: Adobe (Photoshop, Illustrator, InDesign, Lightroom), Layout Design, Social Media (LinkedIn, Instagram), Print/Digital (Posters, Flyers, Postcards, Presentations, Proposals), Photo Editing, Project Management, Training Staff

Custom Vector Maps

Helped update and create new vector maps for anyone in the company to use in their projects instead of using the flat image maps from Regis Online for regions and areas that the brokers are usually focused on. I helped update the majority of the vector maps we have for California (Bay Area, Los Angeles County, Inland Empire, Orange County, San Diego County).

Below is a map of Downtown Los Angeles that I created from scratch following Kidder Mathews 2019 branding (colors, size relationships, label styles). The map was organized for easy editing, modification for different projects, and future updates/rebrands.

Photo Gallery Flyer

The broker that requested this wanted to have a brochure/booklet layout design that would have the capability to show off the high quality photography that this broker usually has for most of the properties they list for sale or lease. I was one of the designers that developed this flyer template that showcases photos of the property.

Custom Proposal/Presentation Calendar

A real estate broker/agent requested a customized calendar that would show the potential client a visual overview of the services they receive and the process they would use to accomplish what the client wanted to do. Marketing/company did not have a template for this, so I worked on creating a new format that would be simple to update the months while also using parts of the brand guidelines. I used the table brand styles to make the calendar in Adobe InDesign, the map legend style to show the different strategies/services, and most of the brand colors to show the different things. I ran out of brand colors and started to use outlined circles instead of filled circles for the extra strategies on the calendar. This was successful because most of the clients this real estate agent connected with are clients that might not know specific real estate processes and terms. The calendar made the process seem more easy to understand and thorough than what the timeline template we had in the company templates for proposals. The custom calendar timeline I made was ideal for their presentations as they could point out patterns in what the potential client could expect.