Daily Titan Advertising

These are the projects I did when I was Senior Graphic Designer for the Daily Titan Advertising office. I was one of two graphic designers for the publication and we collaborated on various projects as well as some independent projects.

The main challenge our graphic design team of two faced was the lack of resources. The Daily Titan is independent from the school, so that our journalists are able to publish stories that no organization will have any influence over. As a result of our independence, everything we did required a lot of careful planning and often times creative solutions.

During my time at the Daily Titan in their Advertising office, I helped refresh a lot of the visuals that the Daily Titan. The publication was starting the process of an overhaul of their branding when both of the graphic designers joined back in 2017. This resulted in us collaborating to recreate the media kit into something that would push our ad sales to the next level. One of the major changes was to reduce the media kit size to 6x9 inches instead of 8.5x11 inches. I realized when going through old media kits that the size was one of the major things that did not contribute to the experience, so changed it to a more consumable size. We also redesigned the style to something that fit the art direction that we were going with which was more minimalistic.

Some other projects I worked on included: custom ad designs for clients that request it, posters, newspaper distribution cart decals, logo refresh/redesign, in-house ads, newspaper leisure page layout redesign, canopy, business cards, helped refine sales-design-editorial process, and assisted with some ad strategies for clients and the Daily Titan.