Daily Titan Advertising

Graphic Design
Work Overview & Challenges
These are the projects I did when I was Senior Graphic Designer for the Daily Titan Advertising office. I was one of two graphic designers for the publication and we collaborated on various projects as well as some independent projects.

The main challenge our graphic design team of two faced was the lack of resources. The Daily Titan is independent from the school, so that our journalists are able to publish stories that no organization will have any influence over. As a result of our independence, everything we did required a lot of careful planning and often times creative solutions.
My Contributions
During my time at the Daily Titan in their Advertising office, I helped refresh a lot of the visuals that the Daily Titan. The publication was starting the process of an overhaul of their branding when both of the graphic designers joined back in 2017. This resulted in us collaborating to recreate the media kit into something that would push our ad sales to the next level. One of the major changes was to reduce the media kit size to 6x9 inches instead of 8.5x11 inches. I realized when going through old media kits that the size was one of the major things that did not contribute to the experience, so changed it to a more consumable size. We also redesigned the style to something that fit the art direction that we were going with which was more minimalistic.

Some other projects I worked on included: custom ad designs for clients that request it, posters, newspaper distribution cart decals, logo refresh/redesign, in-house ads, newspaper leisure page layout redesign, canopy, business cards, helped refine sales-design-editorial process, and assisted with some ad strategies for clients and the Daily Titan.
Photo of various things I designed or helped design. from top to bottom: Adventure Guide special publication cover, redesigned Daily Titan logo on their daily newspapers, Daily Titan Advertising Rate Card, and Daily Titan Advertising Media Kit for 2018-2019.
Daily Titan Advertising
Senior Graphic Designer
August 2017 - January 2019
Graphic Designer to Senior Graphic Designer beginning of 2018. Developed workflow for ad project requests for Account Executives from clients. Digital/print advertising, events, marketing and sales strategy, in-house, media kit, special issue covers, photography, and logo refresh.

This office operated as an in-house advertising agency for the Daily Titan publication because of our independence from the school and the need to gain revenue to run the publication independently as a result.

Skills and programs used: Adobe (Photoshop, Illustrator, InDesign, Lightroom), Photography, Print Design (Newspaper Ads, Newsstand and News Bin Billboards, Flyers, Posters, Media Kit), Digital Design (Website Ads, Social Media Ads), Social Media Strategy, Advertising Campaigns, Special Edition Covers (Photographic, Illustrative)
Daily Titan Advertising media kit 2018-2019 cover with blue background.

DT Ads Media Kit 2018-2019

Daily Titan Fest - "Meet us in the maze!"

Daily Titan Fest is a promotional event we host twice every semester (2 times during fall semester and 2 times during spring semester). This event includes ad clients that pay to have their own table to promote their business. We usually have the event at the quad, but the quad was being renovated and we did not know about this until a few weeks before. We had a meeting where we found out we only had around a week to update all of our promotional materials for the event to show that Daily Titan Fest will be moved to the Humanities Quad. Each Daily Titan Fest has a custom theme and we decided to change the theme to fit the change in location. I suggested to the team that we create a maze theme because the fences with black covers resembled a maze because of how everyone had to walk around them.

Below is the newsstand billboard, stamp card, newspaper ads, and a photograph I took of the event with some of the construction fences in the background.

DT Fest poster on a newsstand at the event.DT Fest Stamp CardCollage of three ad formats that were used in the newspaper to advertise DT Fest that I designed.View of DT Fest from a balcony showing all the vendors with the Daily Titan table and canopies at the front.

Daily Titan Special Issue Covers

The Daily Titan is a daily newspaper publication, but there are weeks that are scheduled to be a weekly special issue newspaper instead of daily newspapers. These special issue newspapers usually cover different topics. The editorial office does not have their own graphic designers and we are assigned the task of working with editorial for the covers as a result.

Welcome Titans: Published the first week of the fall semester for new students to learn about different campus resources. The cover was created by using a color background we created and putting various items from around the office that were common symbolic items of college life. The "Titans" was created using orange paper to match the CSUF school colors of blue and orange. The only part in the photo part of the cover that put in during editing was "welcome" because we decided to make the greeting part of the cover for the new students to be the most easy to read and to create contrast with the other parts that were all from the photo.

Adventure: This was a unique special issue and required guessing for the concept of the cover design because the timeline to create the cover and the editorial timeline for the articles in the issue do not match. There was only an uncertain guide on what the articles would be about. I decided to go with a style that was similar to older illustrative posters. The idea was to illustrate the anticipation of going on an adventure. We created a person looking up into the sky and ready for an adventure. This cover was created by taking photos of different poses we wanted to try and redrawing them in Adobe Illustrator.

Voter Guide: The choice to create a special issue about voting was a late decision and was to help inform the campus community about various resources they could access. This project required longer days because of the short timeline to create and discuss different ideas and concepts for the cover. We decided to use one of my ideas of a hand placing an envelope into a box with text on the sides of the box. This project was created by taking a photo of the hand, box, and envelope with the colors and text made later in Adobe Photoshop.

Daily Titan Cart

We had to replace our old cart and got the below cart. The original cart was used with white paint and decals from the previous owner. I suggested we paint the cart the Daily Titan brand colors by painting the front blue and back orange. We put the full logo on the front and the other logo configurations with our website and social media on the back part of the cart.

Photo of the DT cart diagonally from the front showing the decals I designed.Photo of the DT cart diagonally from the back showing the decals I designed.